More Than Just A SAHM: The Body Shop Pulse Store

Wednesday, June 27, 2012

The Body Shop Pulse Store

Last Saturday, June 23, The Body Shop relaunched its new Pulse Store at SM Mall of Asia. I was given a chance to attend the event wherein most attendees were beauty bloggers and discovered themselves the new Pulse store that offers TBS renewed products.

The Body Shop Pulse boutique is set to bring a whole new generation of beauty-centric, values-savvy individuals.

TBS is engaged to create a range of products inspired by nature, bursting with sensorial ingredients that tell a rich human history and additional in-store campaign-led events will capture the imagination of customers to actively participate in the Body Shop community, aiming to make the world a better palce. Pulse is where activism, beauty and community collide.

International Brand Director, Ann Massal, says: “Pulse is a heartbeat in the community. It is where Beauty With Heart comes to life through our Community Fair Trade products, our passionate teams, and through our community and values walls which allow for consumer engagement and interaction.” With commercial benefits, community benefits and the five core Values of The Body Shop in mind, the Pulse store is bursting with features that create a feel-good shopping experience on every level.

Here are some facts about the Pulse Boutique:

· The Body Shop welcomes over 275 million shoppers to our stores every year
· The Body Shop has over 2,700 stores in 63 countries worldwide
· New Pulse store openings will be a combination of brand new stores and remodelling existing stores
· In April 2012, Hungary will be the first country to open as a new market using only Pulse stores
· We have made a public commitment to reduce our CO2 emissions by 50% in our stores by 2020
· In a third of our stores we have automated meter reading, helping us to monitor and control our energy consumption
· Philippines' first Pulse store is in SM Mall of Asia. Opening its doors June 2012.

The Body Shop Values in Action

The Pulse stores reflect the five core Values at The Body Shop - Protect The Planet, Activate Self Esteem, Defend Human Rights, Support Community Fair Trade and Against Animal Testing.